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The best starting point is a practical brief with the event date, venue, footprint, and the outcomes the exhibit needs to support once the floor is live.
If the schedule is compressed, say so early. Lead time changes decisions around graphics, fabrication, rentals, labor calls, AV integration, and whether the booth should prioritize speed over complexity.
If the venue is already confirmed, include it. A convention center, a resort ballroom, a downtown meeting room, and a hospitality-heavy sponsor environment do not ask for the same labor plan or technical approach.
If the booth needs to travel into future dates, mention that too. Reuse expectations affect storage, modularity, crate strategy, refurbishment, and the level of finish that should survive across the calendar.
Share any known pressure points around sponsorship, product launches, leadership visits, demonstrations, staffing, utilities, or venue paperwork so the strongest risk controls can be addressed first.
Even a short note can be useful if it identifies the city, event format, approximate footprint, and the biggest priorities around schedule, visual impact, or budget discipline.
